How Your McLean County Business Can Support Small Businesses & Shop Local This Holiday Season

The holidays are a key time for businesses, especially small businesses. A successful holiday season can make or break a small business. That’s why it’s so important to support small businesses and shop locally this holiday season! Here are some tips from the McLean County Chamber of Commerce on how your business can get involved in a holiday shop local campaign.

How to Kick Off a Holiday Shop Local Campaign

There are many ways businesses can get involved in a holiday shop local campaign. One way is to start your campaign! This can be as simple as creating social media posts with the hashtag #ShopLocal, hanging flyers in your store or office, or even reaching out to local media outlets to do a story on the importance of supporting small businesses.


Another great way to get involved is to join an existing campaign. Many business associations host holiday shop local campaigns and would love to have your business participate. Joining an existing campaign is a great way to get started if you’re not sure how to go about starting your own.

How Businesses Can Promote a Holiday Shop Local Campaign

Social media is a great way to promote your campaign. Use eye-catching graphics and post frequently about why shopping locally is important. You can also include the hashtag #ShopLocal in your posts to reach an even wider audience.


In addition to social media, don’t forget about traditional methods like flyers and word-of-mouth. Flyers are especially effective if you hang them in high-traffic areas like grocery stores, coffee shops, or community centers. And of course, don’t forget to tell all your friends, family, and neighbors about your campaign and why they should support small businesses this holiday season!

Businesses Can Incentivize Shopping Local During the Holidays

One great way businesses can support each other during the holidays is by offering incentives for shopping locally. For example, you could offer a discount for customers who mention your shop local campaign or enter a contest for a chance to win a prize from your business. You could also partner with other local businesses to offer joint discounts or prizes – the sky’s the limit! Get creative and have fun with it.


To attract shoppers to your own business, PDF gift guides can be quite useful. Writing guides for different kinds of shoppers that feature your store’s products will help bring customers in. You may write the guides into one document, but this splitter will help you make smaller, more manageable PDF files. Having the individual guides makes them more useful for sharing online and through social media.

Businesses Can Support Each Other Through Joint Marketing & Co-Hosting Events

Another great way businesses can support each other during the holidays is through joint marketing and co-hosting events. For example, you could team up with another local business to co-host an event like a holiday party or open house. This is a great way to reach new customers and show them what your business has to offer. You could also team up on joint marketing initiatives like print ads, direct mailings, or even TV commercials. Getting creative with your marketing will help you reach new customers and grow your business this holiday season.

Businesses Can Use Shop Local Campaigns To Give Back During The Holidays

Finally, don’t forget that one of the best things about owning a small business is that you can give back to your community. Use your holiday shop local campaign as an opportunity to give back! For example, you could donate a portion of sales to a local charity or food bank. You could also collect items for donation like coats, toys, or non-perishable food items. There are endless possibilities for giving back just use your imagination!


The holidays are a crucial time for small businesses, and a successful season can make all the difference. There are many ways businesses can get involved in supporting each other during the holidays. Whatever method you choose, remember that supporting small businesses this holiday season will go a long way in helping them succeed!

Join the McLean County Chamber of Commerce to connect with local entrepreneurs and resources that can help your business grow.