Business Education Presentation: Touchpoint Tactics 101: Building a Marketing Ecosystem from Start to Finish
Presenter: Jonathan Strupek from Strupek, LLC
Marketing is hard, but bankruptcy is harder.
In today’s market, the difference between thriving and barely surviving lies in how effectively you can attract, engage, and retain customers. This presentation is designed to empower businesses across all industries—whether B2B or B2C—with the tools and strategies needed to create a seamless marketing ecosystem that defines the why behind every post, email, advertisement, and everything in between.
We'll dive deep into what makes a profitable marketing ecosystem, exploring its critical role in scaling your business operations and saving you (or your marketing team) from losing another night of sleep over where the next dollar's coming from.
We'll discuss why each touchpoint in your customer's journey isn't just a chance to communicate, but an opportunity to connect and convert, emphasizing how intentional planning at each stage can not only save you thousands but also unlock your potential to make millions.
Finally, we'll visually walk through the process of building an example ecosystem where you'll get actionable insights on crafting your own customized strategies. By the end of the session, you'll have a clear set of action items and best practices, enabling you to immediately begin developing your own marketing ecosystem that aligns with your business goals and resonates with your target audience.
The next best time to think about transforming your marketing approach is right now.
Ready to start building?
ABOUT JONATHAN
From designing forum signatures in Adobe Elements (circa 2002) to working with multi-million dollar companies, Jonathan's passion for creativity and growth is unmatched. Jonathan got his career start right here at the McLean County Chamber of Commerce as the Marketing & Public Relations Manager then transitioned to help oversee the marketing efforts for BEER NUTS Brand Snacks here in Bloomington.
These days Jonathan is going on his third year running his own marketing agency Strupek working with major brands such as Coca-Cola, the USO, Make-a-Wish, Interactions, and Payactiv helping them build the content and strategies behind their growth into new markets and audiences.